Social Media Toolkit #LightTheNight

Share Why You Light The Night

Please use the following tools to help guide your social media activity for your Light The Night participation, but please personalize and share your own stories, photos and experiences as much as possible.

SOCIAL MEDIA TIPS

TAG Blood Cancer United and Light The Night on your posts. This way, we’ll see and engage and potentially share.

Facebook

Simply put an @ symbol and begin writing the name to tag on Facebook. A drop-down menu will appear; select the verified Blood Cancer United account.

X (formerly Twitter)

@BloodCancerUtd

Instagram

@bloodcancerunited

LinkedIn

@bloodcancerunited

TikTok

@bloodcancerunited

Branded Hashtags

These are specific hashtags that are created and associated with our brand and used to get audiences involved in the conversations we're having on our platform while also tracking engagement.

Our primary branded hashtags for Light The Night are:

#BloodCancerUnitedLightTheNight

#LightTheNight

Best Practice

Hashtags should be used sparingly. They no longer significantly impact discoverability but can help connect posts to campaign-specific conversations.

Use 1-2 branded or campaign-specific hashtags per post when relevant.

Avoid using generic hashtags that don't tie directly to the campaign.

For Instagram and Facebook Stories:

Utilize stickers such as polls, questions, countdowns, etc. to generate more engagement and views.

Search for Light The Night giphy stickers in Instagram Stories to add some fun and movement to your story

Remember to tag Blood Cancer United in your story

User-Generated Content (UGC) Best Practices

Use natural light and high-resolution images when possible.
Keep the focus on you and your connection to the mission.
Tag Blood Cancer United so your post can be amplified.
If you’re also featuring a sponsor, team or honoree, tag them too.
Include a short caption with your reason for walking or a fundraising ask.

Post Ideas to Get Started

Getting ready: Prepping your signs, or team t-shirts.
Event day: Snap moments before, during, or after the walk.
Honoring someone: Share a story or photo of your honoree.
Celebrate: Show your joy in completing the walk!

For additional participant resources and tools, please click here.